PartnersStrava

Strava × Goals.

Every run since 2014, public. Castle Island segments, 40+ local KOMs.

Goals Lopes logging a run on Strava

Age

43

Marathon PR

2:42

VO₂ max

68

Weekly

90mi

Why Strava

Why Strava.

Strava is the social layer of running. Every race, every workout, every easy shuffle lives there. That's where the running community actually talks — and where my audience actually is. Nothing else in the stack comes close.

Goals Lopes finishing a workout

Why Goals

Why Goals.

I've been on Strava since 2014. My Castle Island laps are public, my training is public, my race data is public. A Strava partnership isn't content I'd need to create — it's content I already make every morning at 5:30am.

Why now

Why now.

Strava's athletes-on-Strava roster has always skewed global elite. Signing an age-group Boston runner who shows up on the leaderboard every single day is a different, honestly more useful story for the platform's actual median user — the 35-to-50 working athlete chasing a PR they can't quite catch.

Goals Lopes on the road

Why first partnership

Why this should be the first.

A Strava partnership for a 2:42 masters runner is the cleanest first brand deal possible — zero conflict, zero setup, instant authenticity. And every Strava post I make links back to the partnership brands that come next. The platform is the flywheel.

Make it official

First partnership, starting here.

Goals reads and replies personally — usually within the week. Small deal, product trial, one-off campaign — pick your starting point.