Maurten × Goals.
320 the night before. Gel 100s on course. Every marathon since 2020.
Age
43
Marathon PR
2:42
VO₂ max
68
Weekly
90mi
Why Maurten
Why Maurten.
Maurten changed marathon fueling. It's the only gel I take on race day because it's the only one my stomach tolerates at 6:10 pace for three hours straight. 2:42 at 43 doesn't happen without it — not for me, and not for most of the athletes I coach.
Why Goals
Why Goals.
I've tested every gel on the market and come back to Maurten every time. Drink Mix 320 the night before, Gel 100 plus Caf 100 every 5K on course — that's the exact protocol for every marathon PR I own, Boston included.
Why now
Why now.
The masters marathon category is where Maurten's next growth wave lives — runners who care about exact carb load because they can't afford to blow up at mile 20 anymore. I am that customer, loud, with a platform and a documented fueling spreadsheet.
Why first partnership
Why this should be the first.
I'm already buying Maurten by the case. A partnership formalizes a relationship that's been one-way for four years. The first brand to make it official gets the race-week protocol posts, the fueling breakdowns, and the masters-specific content that nobody else in the space is producing.
Make it official
First partnership, starting here.
Goals reads and replies personally — usually within the week. Small deal, product trial, one-off campaign — pick your starting point.