Hoka × Goals.
Men over 40 wear Hoka. I'm 43 and I'm running 2:42 in them.
Age
43
Marathon PR
2:42
VO₂ max
68
Weekly
90mi
Why Hoka
Why Hoka.
Hoka redefined what cushion can do for a distance runner. The masters category is already yours by default — every road and trail runner over 40 I know owns at least one pair. You have the audience I'm built for, and the shoe I actually train in.
Why Goals
Why Goals.
I am the story Hoka should be telling. 43 years old, 90 miles a week, father of three, Clifton 9 on easy long runs six days out of seven. My edge at this age isn't chasing faster — it's longevity. Staying healthy, staying consistent, still in it at 50. That's the whole masters pitch, and it's the shoe that makes it possible.
Why now
Why now.
Hoka's been chasing elite credibility for five years. Signing a 2:42 masters runner in Boston — the road-running capital of America — is category credibility without paying World Marathon Majors money for a 28-year-old pro. The masters marathon is the least-crowded story in running.
Why first partnership
Why this should be the first.
No other brand has been first. First to offer anything gets the exclusive, the Cielo X1 race-day post, the honest long-run review, and the masters-category story you've been trying to own for half a decade.
Make it official
First partnership, starting here.
Goals reads and replies personally — usually within the week. Small deal, product trial, one-off campaign — pick your starting point.