New Balance × Goals.
Boston's hometown brand and a Boston masters runner at 2:42. Why hasn't this happened yet?
Age
43
Marathon PR
2:42
VO₂ max
68
Weekly
90mi
Why New Balance
Why New Balance.
Boston brand. Boston Marathon. Boston athlete. New Balance headquarters is three miles from where I train at Castle Island every morning. The geography alone is a campaign — and the brand heritage with the BAA makes the partnership write itself.
Why Goals
Why Goals.
I'm not a global sub-2:10 elite. I'm the Boston-local masters runner your core customer actually looks like. A 43-year-old father of three with a 2:42, a full-time life, and a coaching practice at Castle Island is more relatable than any sponsored pro on the roster.
Why now
Why now.
New Balance's running roster skews young. The masters category is massive and underserved — and NB does not have a masters voice in Boston. I live here, I race Boston, I coach at Castle Island. This is a local story that the brand's own neighbors already recognize.
Why first partnership
Why this should be the first.
Zero other brand deals — New Balance gets the first one. Boston local signing with Boston brand is a story local press picks up for free. The partnership launches itself.
Make it official
First partnership, starting here.
Goals reads and replies personally — usually within the week. Small deal, product trial, one-off campaign — pick your starting point.