ASICS × Goals.
Metaspeed Sky on long runs. Gel-Kayano saved my knees at 40.
Age
43
Marathon PR
2:42
VO₂ max
68
Weekly
90mi
Why ASICS
Why ASICS.
ASICS is the most trusted running brand in the sport's history. Gel-Kayano is the reason my knees survived fifteen years at 70-plus miles a week. Metaspeed is a legitimate top-three race shoe. The research is real and I read it.
Why Goals
Why Goals.
I'm the athlete ASICS's Kobe lab would design for — 43, high-mileage, injury-free, fueled by sports science not hype. I read the lab reports, pick Metaspeed Sky over Edge because it's right for my gait, and I can explain why on camera.
Why now
Why now.
ASICS's US marketing is shifting back toward performance storytelling. A 2:42 masters runner in Boston with documented training, a Metaspeed on race day, and a coaching practice is the athlete story the brand is currently missing in the market.
Why first partnership
Why this should be the first.
ASICS hasn't had a Boston-based masters athlete on roster since I started running. The first partnership here starts a category. "Sound Mind Sound Body" at 43 is a direct reframe of masters running as performance, not survival.
Make it official
First partnership, starting here.
Goals reads and replies personally — usually within the week. Small deal, product trial, one-off campaign — pick your starting point.