Puma × Goals.
Cape Verdean kid, Puma poster on the wall, now running 2:42 at Boston.
Age
43
Marathon PR
2:42
VO₂ max
68
Weekly
90mi
Why Puma
Why Puma.
Puma's running resurgence is the most interesting story in footwear right now. Deviate Nitro Elite is a legitimate race shoe, and the brand heritage — Cape Verde sponsor nation, Bolt, the football crossover — is personal to me in a way no other brand comes close to.
Why Goals
Why Goals.
I was an unproven young kid from Cape Verde, and Puma was the brand on the wall. Twenty years later I'm 43, a father of three girls, and running 2:42 at Boston. Signing the first Cape Verdean masters marathoner to a Puma running deal is a story that already has a beginning, a middle, and a finish line — you just haven't put your name on it yet.
Why now
Why now.
Puma is pushing into US endurance with Nitro Elite and a new marathon program. I'm a Boston-based 2:42 masters runner with a decade of documented training, a home-city race on the calendar, and a heritage story your team can actually lean into. The timing does not repeat.
Why first partnership
Why this should be the first.
I've never been paid to run. For Puma, this isn't product placement — it's the first time a Cape Verdean running story lands in Boston with a real result behind it. Small deal now, permanent narrative. The brand gets a founding chapter, not a line item.
Make it official
First partnership, starting here.
Goals reads and replies personally — usually within the week. Small deal, product trial, one-off campaign — pick your starting point.